Privacy Policy

1. Introduction and Contact Details of the Data Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the processing of your personal data when using our website. Personal data means any information that can be used to identify you personally.

1.2 The data controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is:

Kemetica GmbH
Zurich, Switzerland
Email: info@kemetica.ch

The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

2. Collection of Data When Visiting Our Website

2.1 If you use our website solely for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect the data transmitted by your browser to the website server (so-called “server log files”). When you visit our website, we collect the following data that is technically necessary to display the website to you:

• The website visited

• Date and time of access

• Amount of data transmitted in bytes

• Source/referrer from which you accessed the page

• Browser used

• Operating system used

• IP address used (where applicable, in anonymized form)

The processing is carried out pursuant to Article 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or otherwise used. However, we reserve the right to review server log files retrospectively if there are concrete indications of unlawful use.

2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries submitted to the data controller). You can recognize an encrypted connection by the “https://” prefix and the padlock icon displayed in your browser’s address bar.

3. Cookies

To make visiting our website more attractive and to enable the use of certain functions, we use cookies, which are small text files stored on your device. In some cases, these cookies are automatically deleted after you close your browser (so-called “session cookies”). In other cases, cookies remain on your device for a longer period and allow you to save certain website settings (so-called “persistent cookies”). In the latter case, you can find the applicable retention period in your web browser’s cookie settings.

Where personal data is also processed through individual cookies used by us, such processing is carried out pursuant to Article 6(1)(b) GDPR for the performance of a contract, pursuant to Article 6(1)(a) GDPR where consent has been given, or pursuant to Article 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and an effective and user-friendly design of the website experience.

You can configure your browser to notify you when cookies are being set and decide individually whether to accept them, whether to exclude the acceptance of cookies in certain cases, or whether to reject cookies generally.

Please note that if you do not accept cookies, the functionality of our website may be limited.

4. Contact and Communication Platforms

4.1 Calendly

To provide an online appointment scheduling function, we use the services of the following provider:

Calendly, LLC
BB&T Tower
271 17th St NW
Atlanta, GA 30363, USA

For the purpose of scheduling appointments, first and last name and email address, as well as, where applicable, telephone number if you request a telephone appointment, are collected pursuant to Article 6(1)(b) GDPR and transmitted to the provider pursuant to Article 6(1)(f) GDPR on the basis of our legitimate interest in effective customer management and efficient appointment scheduling. The data is stored for the purpose of organizing appointments.

After the appointment has been scheduled or after the agreed appointment period has expired, your data will be deleted by the provider.

We have entered into a data processing agreement with the provider, which ensures the protection of website visitors’ data and prohibits unauthorized disclosure to third parties.

For transfers of data to the United States, the provider has joined the EU-U.S. Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

4.2 Personal Data

Personal data is collected when you contact us (e.g. via a contact form or email). The data collected when using a contact form may be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your inquiry, contacting you, and carrying out the associated technical administration.

The legal basis for processing this data is our legitimate interest in responding to your inquiry pursuant to Article 6(1)(f) GDPR. If your contact is aimed at entering into a contract, the additional legal basis for processing is Article 6(1)(b) GDPR.

Your data will be deleted after your inquiry has been processed. This applies where it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that no statutory retention obligations prevent deletion.

5. Use of Customer Data for Direct Marketing

5.1 Subscription to Our Email Newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to send the newsletter is your email address. Providing additional information is voluntary and will be used to address you personally.

When subscribing to the newsletter, we store your country as well as the date and time of registration in order to be able to trace any potential misuse of your email address at a later date.

The data collected by us when you subscribe to the newsletter will be used exclusively for advertising purposes through the newsletter. You may unsubscribe from the newsletter at any time using the link provided for this purpose in the newsletter or by sending a corresponding message to the person responsible identified at the beginning of this Privacy Policy.

After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this scope where permitted by law and as described in this Privacy Policy.

5.2 Email Newsletter to Existing Customers

If you provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers by email for goods or services similar to those you have already purchased from us.

The processing of your data is carried out exclusively on the basis of our legitimate interest in personalized direct advertising pursuant to Article 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails.

You have the right to object at any time, with effect for the future, to the use of your email address for the aforementioned advertising purposes by sending a message to the person responsible identified at the beginning of this Privacy Policy. No costs other than the basic transmission costs will be incurred for exercising this right.

After receiving your objection, the use of your email address for advertising purposes will be immediately discontinued.

5.3 Advertising by Post

On the basis of our legitimate interest in personalized direct marketing, we reserve the right to store your first and last name, postal address and, where we have received such additional information from you in the context of the contractual relationship, your title, academic degree, year of birth, and professional, sector-specific, or business designation pursuant to Article 6(1)(f) GDPR, and to send you offers and information about our products by post.

You may object at any time to the storage and use of your data for this purpose.

6. Web Analytics Services

6.1 Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables analysis of how users use our website.

By default, Google Analytics sets cookies when you visit the website. These are stored on your device as small text files and collect certain information. This information also includes your IP address, which is shortened by Google by removing the final digits in order to prevent direct personal identification.

The information is transmitted to Google’s servers and processed there. Transfers to Google LLC, based in the United States, may also occur.

Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services relating to website activity and Internet usage. The IP address transmitted by your browser and shortened as part of Google Analytics will not be merged with other Google data.

The data collected through the use of Google Analytics will be retained for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, will only take place if you have provided your explicit consent pursuant to Article 6(1)(a) GDPR. Without your consent, Google Analytics 4 will not be used during your visit to the website.

You may withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service using the “Cookie Consent Tool” provided on the Website.

We have entered into a data processing agreement with Google that ensures the protection of website visitors’ data and prohibits unauthorized disclosure to third parties.

Further legal information regarding Google Analytics is available in the Google Privacy Policy and the Google information on data processing by partner sites.

6.2 Demographics

Google Analytics uses the special “Demographics” feature, which can be used to generate statistics regarding the age, gender, and interests of website visitors. This is achieved by analyzing advertising and third-party information.

This allows us to identify target groups for marketing activities. However, the data collected cannot be assigned to a specific individual and will be deleted after a retention period of two months.

6.3 Google Signals

As an extension of Google Analytics, Google Signals may be used on this website to generate cross-device reports. If you have enabled personalized advertising and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Article 6(1)(a) GDPR, analyze your usage behavior across multiple devices and create database models, including for cross-device conversions.

We do not receive any personal data from Google, but only statistical information.

If you wish to stop cross-device analysis, you can disable personalized advertising in your Google account settings. To do so, follow the instructions provided by Google at Google Ads Settings.

For further information about Google Signals, please visit Google Analytics Help.

7. User ID

As an extension of Google Analytics, this website may use the “User-ID” feature. If you have consented to the use of Google Analytics 4 pursuant to Article 6(1)(a) GDPR, have created an account on this website, and have logged into this account on multiple devices, your activities, including conversions, may be analyzed across devices.

For transfers of data to the United States, the provider has joined the EU-U.S. Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

8. Website Functions

For transfers of data to the United States, the provider has joined the EU-U.S. Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

8.1 Google Video Calls

To conduct meetings, video conferences, and/or online webinars, we use the following provider:

Google Ireland Limited
Gordon House
4 Barrow Street
Dublin, D04 E5W5
Ireland

This may also involve the transfer of data to servers operated by Google LLC in the United States.

The provider processes various types of data, with the scope of processing depending on the information shared before or during participation in an online meeting, video conference, or webinar. Your data as a participant in the communication will be processed and stored on the provider’s servers.

This may include, but is not limited to, access data (name, email address, telephone number (optional), and password) and session data (subject, subscriber IP address, device information, and description (optional)).

In addition, participants’ video and audio contributions and voice input in chats may be processed.

Where the processing of personal data is necessary for the performance of a contract with you, including processing operations necessary to take pre-contractual measures, the legal basis is Article 6(1)(b) GDPR. If you have given your consent to the processing of your data, the processing is based on Article 6(1)(a) GDPR. You may withdraw your consent at any time with effect for the future.

In addition, the legal basis for processing data during online meetings, video conferences, or webinars is our legitimate interest in conducting the meeting, webinar, or video conference effectively pursuant to Article 6(1)(f) GDPR.

We have entered into a data processing agreement with the provider, which ensures the protection of website visitors’ data and prohibits unauthorized disclosure to third parties.

For transfers of data to the United States, the provider has joined the EU-U.S. Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

8.2 Google Forms

To conduct surveys or online forms, we use the services of the following provider:

Google Ireland Ltd.
Gordon House
Barrow Street
Dublin 4
Ireland

In addition to transmitting data to the provider’s above-mentioned headquarters, data may also be transmitted to Google LLC, USA.

The provider enables us to create and evaluate online surveys and forms. In addition to the personal data entered into the respective forms, information such as the operating system, browser, date and time of the visit, referring URL, and IP address is also collected, transmitted to the provider, and stored on the provider’s servers.

The information entered into the forms is stored with password protection to ensure that access by third parties is prevented and that only we can evaluate the data for the purpose specified in the respective form.

Where the processing of personal data is necessary for the performance of a contract with you, including processing operations necessary for pre-contractual measures, the legal basis is Article 6(1)(b) GDPR. If you have given us your consent to process your data, the processing is based on Article 6(1)(a) GDPR. Consent may be withdrawn at any time with effect for the future.

We have entered into a data processing agreement with the provider, which ensures the protection of website visitors’ data and prohibits unauthorized disclosure to third parties.

For transfers of data to the United States, the provider has joined the EU-U.S. Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

9. Plugins and Tools

9.1 YouTube with Enhanced Privacy Mode

This website incorporates videos from YouTube. YouTube is operated by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of our websites on which YouTube is embedded, a connection to YouTube’s servers is established. The YouTube server is informed which of our pages you have visited.

If you are logged into your YouTube account, you enable YouTube to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

We use YouTube in enhanced privacy mode. According to YouTube, videos played in enhanced privacy mode are not used to personalize browsing on YouTube. Advertisements displayed in enhanced privacy mode are also not personalized.

No cookies are set in enhanced privacy mode. Instead, however, so-called local storage elements are stored in your browser which, similarly to cookies, may contain personal data and may be used for recognition purposes.

Further information about enhanced privacy mode is available at YouTube Help.

If necessary, additional data processing operations may be triggered after a YouTube video has been activated, over which we have no control.

YouTube is used in the interest of providing an appealing presentation of our online services. This constitutes a legitimate interest pursuant to Article 6(1)(f) GDPR.

If the corresponding consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and, where applicable, Section 25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent may be withdrawn at any time.

For further information about YouTube’s privacy practices, please consult the Google Privacy Policy.

Google is certified under the EU-U.S. Data Privacy Framework. The DPF is an agreement between the European Union and the United States intended to ensure that European data protection standards are maintained when data is processed in the United States. Companies certified under the DPF undertake to comply with these data protection standards.

Further information is available from the provider at the Data Privacy Framework participant search.

10. Rights of Data Subjects

10.1

Applicable data protection law grants you the following rights as a data subject (rights of information and intervention) vis-à-vis the data controller in relation to the processing of your personal data, subject to the legal basis specified for the respective conditions of exercise:

• Right of access pursuant to Article 15 GDPR;

• Right to rectification pursuant to Article 16 GDPR;

• Right to erasure pursuant to Article 17 GDPR;

• Right to restriction of processing pursuant to Article 18 GDPR;

• Right to notification pursuant to Article 19 GDPR;

• Right to data portability pursuant to Article 20 GDPR;

• Right to withdraw consent pursuant to Article 7(3) GDPR;

• Right to lodge a complaint pursuant to Article 77 GDPR.

10.2 Right to Object

IF, AS PART OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO SUCH PROCESSING WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE PERSONAL DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING THE DATA IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING PURPOSES. THE OBJECTION MAY BE EXERCISED AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE PERSONAL DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

11. Retention Period for Personal Data

The retention period for personal data is determined on the basis of the applicable legal basis, the purpose of the processing, and, where applicable, the respective statutory retention period (e.g. retention periods under commercial and tax law).

Where personal data is processed on the basis of explicit consent pursuant to Article 6(1)(a) GDPR, the data concerned will be retained until consent is withdrawn.

Where statutory retention periods apply to data processed in the context of legal or quasi-contractual obligations on the basis of Article 6(1)(b) GDPR, such data will generally be deleted after the expiry of the retention period, provided that it is no longer required for the performance or initiation of a contract and/or that we have no legitimate interest in retaining it further.

Where personal data is processed on the basis of Article 6(1)(f) GDPR, such data will be retained until you exercise your right to object pursuant to Article 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves the establishment, exercise, or defense of legal claims.

Where personal data is processed for direct marketing purposes on the basis of Article 6(1)(f) GDPR, such data will be retained until you exercise your right to object pursuant to Article 21(2) GDPR.

Unless otherwise stated in the other information contained in this Privacy Policy regarding specific processing situations, stored personal data will also be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.